The European Union Business Forum Ethiopia, through a survey of more than 80 European businesses with operations in Ethiopia, identified key challenges of doing business in the areas of tax, customs, delay in the renewal of licenses, access to foreign exchange . The European Union Business Forum Ethiopia, through a survey of more than 80 European businesses with operations in Ethiopia, identified key challenges of doing business in the areas of tax, customs, delay in the renewal of licenses, access to foreign exchange . With the second-largest population on the continent and a strategic geographic position, Ethiopia offers considerable market potential and acts as a crucial gateway to the Horn of Africa. The nation has demonstrated a strong economic growth trajectory in recent years, although it continues to. Ethiopia is open for business—not only in the traditional manufacturing and agriculture sectors, but also in newer sectors such as telecom, financial services, and several privatization opportunities. With over 120 million people, it offers one of the largest consumer bases in Africa and a fast-growing economy driven by government-led development initiatives and increasing. ch cultural heritage. Located in the Horn of Africa, it serves as a strategic gateway connecting Africa to the Middle East and Asia. The Ethiopian government's commitment to. Ethiopia has made significant progress in its economic development in the fifteen years before the Covid-19 pandemic started in 2020.